Despite the long history of the hotel sector, players in the market continuously seek to cater to changing customer demands. The gradual acceptance of technology and innovation has made it one of the most exciting and unpredictable sectors.
Guests are now demanding more personalised options so that properties can meet their requirements. The wave of digitisation in the hotel sector has also intensified competition. Therefore, hotel owners are striving to leverage their resources and upgrade their processes to retain loyal clients.