Cash flow in rental real estate
Given that it is extremely difficult to capture the payment flow within the real estate space, Startups have relied on taking a convoluted route towards getting into the payment flow between tenants and landlords.
In order for digital payment startups to make money either the tenant or the landlord has to bear the transaction fee and with almost zero cost associated with direct bank transfers this will be a hard nut to crack.
However, startups have approached it by trying to acquire either the landlords or tenants by solving a non-payment related problem and eventually hoping to nudge their acquired user base towards using their payment platform.
It is important to note that not all startups have got into rent payments as of yet, some are relying on transaction fee for the product they are offering or in case of large traffic, relying on ad based-revenue.